How to Negotiate Your Salary: Scripts and Strategies That Work (2026)

·8 min read

Studies consistently show that 60–70% of employers have flexibility beyond their first offer, yet most candidates accept it without negotiating. That first offer is typically 10–20% below the maximum the employer is authorized to pay. Negotiating isn't aggressive — it's expected.

Step 1: Do the Research First (Before You Say a Number)

Walking into a salary negotiation without data is walking in blind. Here's where to get your anchor number:

Your target number should be the 75th percentile for your role, location, and experience level — not the median. You can always negotiate down; you can't negotiate up from where you started.

Step 2: How to Respond to "What Are You Currently Making?"

This question is designed to anchor the negotiation to your current salary. You are not required to answer it in most states (many have enacted salary history ban laws). Here are your options:

Script — deflect gracefully:

“I'd rather focus on what the role is worth based on my skills and the market. Based on my research, I'm targeting $[X]. Can you share the range for this position?”

Script — if you feel comfortable sharing:

“My current total compensation is $[X], which includes [bonus/equity/benefits]. I'm looking for a move that reflects the market value for this role — I'm targeting $[X+15%].”

Step 3: The Anchor Number Strategy

Psychological research on anchoring shows that the first number stated in a negotiation disproportionately influences the outcome. If you state your number first, make it high — at or above the 75th percentile.

Script — stating your number:

“Based on my research on market rates for this role in [city], and [X] years of experience doing [specific thing], I'm looking for $[number]. Is that in the range you're working with?”

Notice the question at the end. It's an invitation for them to respond without putting them on the defensive.

How to Respond to a Lowball Offer

Getting an offer well below your target is discouraging but common. The right move is to acknowledge it, pause, and counter — never accept or reject on the spot.

Script — countering a low offer:

“Thank you — I'm genuinely excited about this role and the team. The offer is below where I was hoping to land based on my research. I was targeting $[X]. Is there flexibility to get closer to that range?”

Silence after your counter is normal. Let them respond. Don't fill the silence by lowering your number.

Negotiating Total Comp Beyond Base Salary

When base salary is truly stuck, shift to total compensation:

LeverHow to askPotential value
Sign-on bonus"Can you do a one-time sign-on to bridge the gap?"$3,000–$20,000
Additional PTO"Can we add 5 more days of PTO?"~2% of salary
Remote work"Can this role be fully remote?"$3,000–$8,000/yr savings
Equity / RSUs"Is there equity in the offer?"Varies widely
Earlier review"Can we schedule a 6-month review for a raise?"$2,000–$8,000+
Professional development"Is there a training budget?"$1,000–$5,000/yr

The Follow-Up Email Template

Subject: Re: [Role] Offer — Follow-Up


Hi [Name],


Thank you for the offer — I'm very interested in joining [Company] and excited about [specific thing].


After reviewing the package, I'd like to request a base salary of $[target]. This reflects [market research / my experience with X / the scope of the role]. I believe this positions the offer at the market rate for this position in [city].


If $[target] isn't feasible, I'd also be open to discussing [sign-on bonus / additional equity / earlier performance review].


I'm committed to this role and confident I can deliver [specific result]. I look forward to finding a way to make this work.


[Your name]

Once you land that salary, see what it actually takes home:

Calculate your take-home pay → · See what a raise adds to your paycheck →

Frequently Asked Questions

Is it always worth negotiating salary?
Yes, with rare exceptions. The downside risk of politely negotiating is almost zero — employers don't rescind offers over professional counteroffers. The upside is typically $3,000–$15,000 in additional annual compensation that compounds over your entire career.
How much should I ask for above the initial offer?
A 10–20% counter above the initial offer is standard and expected. If the offer is $80,000 and your research supports $90,000–$95,000, countering at $92,000 is reasonable. You can always settle in the middle.
What if they say the offer is 'non-negotiable'?
Acknowledge it and ask about other elements: 'I understand the base may be fixed — is there flexibility on the sign-on, equity, or PTO?' Most 'non-negotiable' offers have at least one lever. If truly nothing moves, you can accept, decline, or use it as data for your decision.
Should I negotiate via email or in person?
Email gives you time to craft your message carefully and creates a paper trail. Phone/video shows confidence and allows for real-time back-and-forth. Many experienced negotiators do the initial counter by phone, then follow up with an email confirming the agreed terms.

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